Framing is a labor-intensive process, especially when it involves custom designs or intricate details. Skilled framers spend time measuring, cutting mats, assembling frames, and carefully mounting the artwork, all of which add to the overall cost.

Professional picture framing experts use tools and techniques that ensure high-quality results. If you're framing a one-of-a-kind piece of art or precious family photo, you want to make sure those memories last for as long as possible. The cheap materials in generic frames can leach naturally occurring acid over time.

Framing influences the way an image is perceived by incorporating various compositional elements, such as placement, shapes, colours, and textures. The choices made while framing a picture can either reinforce or undermine the intended message, making this aspect an essential part of visual storytelling.

Don't think too hard about matching your frame to specific colours in your photograph – instead think more about the overall tone of the picture instead. Use a darker frame for more elegant or formal pictures, and a lighter frame for more simple or casual style art.